And it only took 9 days for that to happen. This sets a new record for Xbox Live Marketplace downloads. From April 4 - 12 gamers had played in over 30 million sessions and more then 30 million hours of gameplay. Call of Duty 4 has become a monster of Xbox Live as of late, it has held the top spot of weekly Live Activity for the past several weeks, knocking down Halo 3.

Read more for the press release....

Santa Monica, CA – April 17, 2008 -- Activision, Inc. (Nasdaq: ATVI) announced today that the Call of Duty 4®: Modern Warfare™ Variety Map Pack, developed by Infinity Ward, has set a new record for the number of paid downloads on Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft, surpassing one million downloads in the first nine days since its release. Additionally, Xbox LIVE members played more than 30 million sessions and logged more than 30 million hours of gameplay. Available exclusively for download via Xbox LIVE online entertainment network now through April 24, the Call of Duty 4: Modern Warfare Variety Map Pack expands the experience of Call of Duty 4: Modern Warfare, the worldwide best-selling game in units of 2007, according to The NPD Group, Chart Track and The GFK Group. Since its release, Call of Duty 4: Modern Warfare has sold in excess of nine million units worldwide.

The Call of Duty 4: Modern Warfare Variety Map Pack includes four new multiplayer maps featuring a variety of locations, while supporting split-screen and system link play for 800 Microsoft Points.  The Call of Duty 4: Modern Warfare Variety Map pack will be available for download via the PlayStation Network beginning April 24 for $9.99.

“Call of Duty 4: Modern Warfare delivers one of the best online multiplayer experiences ever,” said Will Kassoy, senior vice president, global brand management, Activision Publishing, Inc. “We are excited to be able to expand that experience and deliver to fans a new variety of locations and environments which have all of the intensity they have come to expect with Call of Duty.”

“Infinity Ward is extremely grateful for support from our loyal Call of Duty 4: Modern Warfare community around the world,” said Robert Bowling, community relations manager, Infinity Ward. “From the beginning, we were committed to do our best and that continues now with the Variety Map Pack. We can’t wait to get back online with everyone.”