Remember the old Playstation 3 commercials the one's that even had a weird scary baby in them? Well, thanks to Son'y Marketing PR team, we don't see those on TV anymore. With the new Kevin Butler campaign going on, the Playstation 3 has been a huge success especially with the release of the Playstation 3 Slim. IGN had a chat with Peter Dille, whose SCEA's Head of Marketing about the progress of the campaign.

The ads, which feature fictional Sony executive Kevin Butler, were intended highlight the PlayStation 3's features to consumers more clearly and inject some humor. Dille said console sales are going up and that consumers are more aware and educated about the PlayStation 3's offerings.

"The campaign is working to drive hardware sales," he said. "PlayStation 3 sales are up 184 percent in the three months following the price drop, and while a lot of that has to do with price itself, we know from research that consumers are more educated as well."

"Purchase intent went from 19 percent prior to the price drop, to 36 percent after this campaign started. And we've also tracked our competitors and they've fallen during the same time."

Check out more on the chat over at PS3 IGN