Dell purchasing Alienware would be an aggressive step for Dell into the gaming market. It is already known that Dell has just recently been putting out their XPS gaming desktops with SLI technology and powered by Pentium4 processors with dual cores. Alienware however has been promoting their dual-core AMDs which have been heralded as the premier gaming processor with the best overclocking capability. This of course is a big improvement over the years from AMD and is now regarded as a serious challenger of Pentium processors.

Alienware however doesn't seem to stand to benefit from being bought by Dell. They have solid grip on the gaming market with their powerful Aurora and Area-51 brand computers. But Dell does have an extensive reach in the desktop market and could help Alienware in getting more exposure than usual.

When GamePlasma contacted Alienware about the rumor, we got a courteous reply from Alienware's Public Relations Specialist, Jaclyn Gonzalez:

"At this time, Alienware will not comment on any speculative stories or rumors concerning Dell and Alienware's association. While we do believe that news stories like this are ultimately a strong positive reinforcement of the Alienware brand and the company's success, we will not comment on speculation or potential future events. As always, Alienware is committed to offering consumers and businesses with the best high-performance, innovative PC products on the market and we remain manically focused on that goal."

For those who want a slimmed-down version of the quote, it basically means "no comment". However the second sentence seems to hint that Alienware is enjoying the press coverage like a starry-eyed pop singer. However the quote also reveals that the only time that a merger will go through will be when it does happen and not when it is planned for or contemplated. So for the meantime, we'll just have wait on the sidelines and keep an eye out for more information and hope that something new will come up.