Apparently the former CEO of DICE, Fredrik Liliegrin, believes that Nintendo's cash cow (Wii) is a virus in the industry. He believe's that it's a console that just doesn't stick. According to his statistics, everyone doesn't own the Wii on its own and claims it as a toy and not as a video game entertainment focused machine. We already know that many developers and publishers have claimed their doubts and dislikes about the Wii but not of this nature.

Gaming Union: Why not?

Fredrik Liliegrin: Because the Wii, to me, I would describe it as a Virus, that doesn't stick. Everyone comes home, it's a toy, people have got to realize the Wii is a toy, not an entertainment focused product. People come home, someone, they play Wii for a bit, feel it's really cool, blah blah blah, they go out and buy one. Ask people how often they play the Wii, that are not the core game consumer that buys one because they have an Xbox 360 and a Wii or a PlayStation 3 and a Wii. The people that only own the Wii, ask that consumer how often they use their machine. They just don't use it, it was cool, but they're not gamers, so they put it away. Other than the Wii Fit phenomenon that helped a lot of people get a nice cutie voice telling that they're fat and need to go work out, they need to find other alternatives. Nintendo is smart in that way in that they realize this is not a video game machine, this is not a games game machine.  

What else could we possibly hear from industry folk these days?

Via GamingUnion