In it's latest update on the Playstation Blog, Sony has officially announced details for Facebook integration in the new Firmware 3.10 update for the Playstation 3. With Facebook integration you'll be able to link your Playstation Network account to your Facebook account and have it updated whenever Trophies or Store activity is happening. Now this is obviously in an effort to keep up with Microsoft and the Xbox 360. Their new update will add Facebook, Twitter and Last.fm. One wonders if Sony will be playing catch after this update. Other features the update will include are....

• The Photo category on the XMB has been revamped to make it easier to see more of your photos stored on the PS3.
• The PSN Friends List has been modified based on feedback we received after update 3.00. Additionally, you can now choose a color for your PSN ID on the XMB.

Check out the video above for a full fledged preview of things to come.