The Nintendo Wii version of NBA 2k10 has officially launched in stores today. There are several new gameplay features for this years version including NBA Today, My Player, The Association, Crews and Signature Play.

"We're thrilled to bring NBA 2K10 to the Wii this year - it's an incredibly fun and fully-featured title that will appeal to a new group of fans," said Greg Thomas, senior vice president of sports development for 2K.  "With easily accessible Wii controls and the opportunity to be active while playing, NBA 2K10 lets players step up their virtual game on the hardwood court this holiday season."

The game is also available on the Xbox 360 and Playstation 3. Check out details of the above listed features below.

NBA Today:

Real world matchups, news and stats automatically stream right into the game.  NBA Today keeps commentary and overlays fresh and up to date based on what is really happening in the NBA.  

My Player:

Giving fans what they have long requested, the all-new My Player career mode allows fans to create their own ultimate NBA player and guide his every career move.  Players start as an undrafted rookie in the Summer Circuit, and if their skills become advanced enough, they may get an invite to participate in an NBA team's training camp or play in the NBA Development League. The road to being an NBA star is long and hard, and each player has the opportunity to create their own unique experience making it to the League.

The Association:

The Association strives to be the best franchise mode in sports video games. Full incorporation of the NBA Development League and the ability to control all 30 NBA teams at once, including restricted free agency, real-time practice, an all-new player progression system, and a host of other enhancements gives NBA 2K10 players the tools to rule the court and lead their team to victory. 

Crews:

Crews, a new online feature, allows dedicated online players to round up their friends and build the ultimate squad using either created players from My Player or an actual NBA team.  Players can go online and challenge other Crews for bragging rights and progression points as they try to climb their way to the top of the Crew leaderboard rankings. 

Signature Play:

Signature Play pulls together all of NBA 2K's player Signature Styles and adds in all-new Signature Tendencies and facial expressions, creating NBA 2K10 teams that play and react like their real life counterparts for an unbelievably realistic NBA experience.  Improved easy-to-use offensive controls for dribbling and post game let players pull off ankle breaking IsoMotion^TM moves and dominate from the perimeter to the paint.  Gamers can shut down teams like never before with innovative defensive controls that allow you to shadow your opponent's every move, deny position off-ball, and even select different approaches to contest shots.