EA Sports has revealed that Madden NFL 10 has officially gone gold with demo releases coming soon. The game will release multiplatform on Friday, August 14th. Gamestops and other gaming retailers across America will be holding midnight openings for the gamers to get their hands immediately on the game. Always make sure to check out your local Wal-Mart, Best Buy's and Gamestop's to see the listings in your area.

Experience first-hand what it’s like to “Fight for Every Yard” in Madden NFL 10 for Xbox 360 and PLAYSTATION 3. With the all-new Pro-Tak™ animation technology, players have more control over the outcome of each play. Whether driving a running back towards the first down, or battling for a fumble at the bottom of a pile, the play won’t end until the whistle blows. Add to that the most immersive broadcast presentation and online innovation in franchise history, and Madden NFL 10 captures the authenticity and emotion of the NFL like never before.

This year, Madden NFL 10 arrives on the Wii with breath-taking visuals that will captivate both seasoned veterans and newcomers to the franchise. Completely redesigned and built from the ground up, Madden NFL 10 introduces a unique art style that will define the look of sports games on the Wii. All-new player models embody characteristics of your favorite athletes, plus new larger-than-life stadiums showcase the unique details found at each of the 32 NFL fields. Madden NFL 10 epitomizes what fun looks like on the Wii, delivering the most social and dynamic experience from the franchise to date. Quick, exciting game modes ensure that anytime is the right time for Madden NFL 10 on the Wii.

A free demo will be released on July 30th to Xbox Live Silver subscribers as well as the Playstation Store. The demo features a night game in heavy snow with the Dallas Cowboys paying a visit to the New York Giants. However, if you reserve the game at your local Gamestop you'll get access to an exclusive demo on July 23rd featuring 4 5-minute quaters of the Super Bowl rematch between the Pittsburgh Steelers and Arizona Cardinals.