The newest entry in the Need For Speed series has gotten practically an overhaul in gameplay development. From its tech demo at E3, EA's realism is now more in line with the Gran Turismo series. Even a look inside the drivers seat you can cleary see the amount of detail and polish that the studio is working towards. Here are some new details regarding the Driver Profiles in NFS Shift.

Driver profile is a tailor-made career mode based on four key game play components:

1. Personality - a player’s driving style determines whether they are an aggressive or precise driver.
2. Success - as in every race, the ultimate goal is to finish at the top of the podium.
3. Profile points - every car passed, every corner mastered, every opponent taken out generates profile points.
4. Badges - these unique icons bring individuality and style to each player’s driver profile, as each player races and completes top achievements.

As a player’s driver profile develops through the course of the game, it creates rivalries, triggers specific challenges and even unlocks vehicles and customization options. Need for Speed SHIFT’s multiple reward systems keeps players in each race regardless of their position.

Slightly Mad Studios certainly seems to be going to great lengths to bring the upmost qulity in this title, lets hope the work pays off. Need for Speed Shift will be releasing this Fall for the Xbox 360, Playstation 3, PC and PSP. Check out more screenshots below...