MS: Xbox 360 Breaks Sales Charts Black Friday
Posted December 2, 2008 by Jereme Puik
Despite the mad rush through the crowds of Wal-Mart shoppers on Black Friday, at least one good thing came out of it. Microsoft is reporting that they have recorded record-breaking sales on just Black Friday alone. Almost 3-1 against the Playstation 3.
Microsoft Corp.’s Xbox 360 video game and entertainment system kicked off the holidays with record-breaking console sales on one of the biggest shopping weekends of the year in the U.S. Retailers reported Xbox 360 console sales over the Black Friday weekend were on pace to beat previous years, outselling the PlayStation 3 by a three-to-one ratio and estimating a 25 percent increase from Xbox 360 Black Friday sales figures from 2007.
Strong game sales rounded out a historic Black Friday for Xbox 360, with record-paced software sales continuing for key Microsoft titles, such as “Gears of War 2,” “Fable II,” and “Lips.” Xbox 360 continues to have the highest game attach rate of any console at 8.1 games per console.
“We entered into the Black Friday sales period with cautious optimism, knowing that dollar for dollar, Xbox 360 offers more social entertainment value than any other console on the market,” said Don Mattrick, senior vice president of the Interactive Entertainment Business at Microsoft. “Record Black Friday sales in the U.S., coupled with our existing global install base of 25 million and an online community of more than 14 million Xbox LIVE members, have laid the groundwork for continued global sales momentum in 2009.”
The surge also took place in Europe as well, rising the total sales of the console and probably giving it an edge on the Palaystation 3 by the end of the year.