You may have seen some of these ads running on your TV lately, and it's partly due to a new ad campaign set up by Sony to continue promotion of the Playstation Portable. This is obviously in light to the newly released PSP-3000 or as some like to call it, the PSP-Lite. The Playstation Blog goes into explain how the process of acheived and how it also is going into effect with the Playstation 3.