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Gears of War 2 TV Ad to Air Today
Posted October 23, 2008 by Ryan Lodata

Microsoft has announced that their 60 second ad spot for Gears of War 2, titled Last Day, will premier today on Yahoo! Games online. The TV ad shows "the last precious moments that Marcus Fenix and other members of the intrepid Delta Squad spend above ground as they prepare for the most important battle of their lives – the battle for humanity’s very survival."

More info on when the ad will air after the jump.

From the press release:

The “Last Day” ad will air in 15 countries. A selection of programming includes:

  • U.S. – Nov. 2 during the NFL’s Sunday Night Football presentation of the New England Patriots at the Indianapolis Colts on NBC
  • Canada – Nov. 3 during the NFL’s Monday Night Football presentation of the Pittsburgh Steelers at the Washington Redskins
  • France – Nov. 3 on Sci Fi Channel and MTV
  • Mexico – Nov. 3 on FX, FOX and CVM networks during prime time programming
  • Australia – Nov. 4 during The Simpsons on FOX 8, Nov. 7 on MTV during the 2008 MTV Europe Music Awards and Nov. 10 during American Chopper on the Discovery Channel
  • United Kingdom – Cinema spots including films such as Saw V and Max Payne; TV spots on Dec. 1 during The Simpsons on Sky One and Dec. 2 on Sky Sports 1 during Carling Cup Football

*Check local listings for program broadcast times

“Last Day” features the hauntingly beautiful music track, “How it Ends,” by indie rock band DeVotchKa, which can be found on Zune Marketplace. The ad spot was created entirely within Unreal Engine 3, the same graphics engine technology used in the “Gears of War” franchise.

Microsoft and Epic Games partnered with ad agency T.A.G SF, special effects house Digital Domain and director Joseph Kosinski, the same collaborative team that created the award-winning “Mad World” (2006) television commercial for the original “Gears of War” campaign.

The battle begins Nov. 7.

For more information about “Last Day” and for the latest updates on “Gears of War 2” visit www.GearsOfWar.com.

You can also find the full trailer/ TV ad here: http://videogames.yahoo.com/events/gears-of-war-2/gears-of-war-2-videos/1254704

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